Role: Project Lead Digital & OOH
Year: 2023/2024
Clients: Berlin Partner, Fashion Council Germany
Agency: Uhrua Digital GmbH
On behalf of the Fashion Council Germany (lead funder: Senate Department for Economic Affairs, Energy and Public Enterprises), I was responsible for digital content management (website, blog, newsletter) as well as social-media support (Instagram, Facebook, TikTok) for two seasons. My focus was on the conception and coordination of large-format outdoor advertising (OOH): I oversaw the creation of the key visuals and trailers for cinemas and BER airport, plus the entire alignment with the partnering media houses to maximize the event's reach.