Up close and personal: Bundesliga star training with ThSV Eisenach for Eisenach's young players

Role: Marketing & Communications Manager
Year: 2020 - 2023

During my time at evb I was responsible for all communications for the evb Group (Energy Suppliers and Grid Operators). The focus was on strategic brand management and the in-house implementation of all creative processes.

Management & Strategy I Sponsorship & Event Management I Digital & Internal Communication I (mostly In-house) photo and video Production & Design I PR & Crisis Communication

One Highlight was:
I managed the "Up Close and Personal" project for the cooperation with the first-division club ThSV Eisenach. I was responsible for all aspects of participant management – ​​from the online application to personal support on the training day. It was a real highlight to give 20 kids the opportunity to train with their idols, including organizing goodies and on-site media coverage. A project that demonstrates how sponsorship in the region makes a real difference.